portfolio
Jamiya Umali
MA IMC
Brand strategy and management
Bio
I am a brand strategist.
For 8 years, I enriched myself with a diverse experience in branding and marketing in the following industries: fashion retail, F&B, FMCG, travel, and hardware.
Specializing in working at e-Commerce, I worked in branding, marketing, business development, and account management for brand websites and marketplaces such as Amazon, Lazada, Shopee, and Zalora.
I also do podcast management through my show, The Gen Z Marketer podcast.
As a lifelong learner, I've learned to adapt to different systems, processes, and deliverables with ease.
Education and Certification
MA in Integrated Marketing Communication
Miriam College, 2023
BA in Communication
Miriam College, 2016
TESOL Certification
American TESOL Institute, 2022
Managing as a Coach
Coursera, 2022
Google Project Management
Coursera, 2023
Expertise
- Brand Strategy
- Market Research and Analysis
- Integrated Marketing Communication
- Podcast Management
- Business Development
- Account Management
- e-Commerce Management
work
Brand Identity
As a brand strategist, I've worked on different products and categories; fashion, cosmetics, hardware, F&B, etc.
Podcast Management
My passion project, The Gen Z Marketer podcast, is a show that tackles marketing conversations and everything in between.
Previous Employers
These are the companies I worked with in the past; ranging from brands to agencies.
marketing assistant
community manager
key account manager
content marketing specialist
senior brand strategist
I ensure that brands have cohesive and differentiated strategies that are relevant to the market.
